Tag Archives: book marketing

Lockdown Launches and Readings

Book launches during a Pandemic certainly pose challenges. No one wants to put readers and bookstore staff and customers at risk by organizing face-to-face readings and talks. But there are other opportunities for readers to talk with authors whose work interests them.

We are all familiar with book trailers and reviews as means of getting information about books, but many readers are also interested in hearing the author read from and describe the creative journey that resulted in their books. With more book clubs meeting by Zoom and other conferencing systems these days, growing numbers of authors are happy to drop in to meetings for discussions and readings by Zoom, regardless of where the audience may be. Short video readings from my own latest book, The Great Brassmonkey Bay Jewel Robbery, both by me and by invited guest readers, have been posted as teasers on Youtube and shared on this eqine as well as on the author and character websites. I have also joined meetings and participated in interviews by Zoom, and while those are different experiences from face-to-face meetings, a big advantage is that I can go almost anywhere, almost any time. For more information about Zoom visits and readings, email jlm@judithlydiamercure.com for details.

The Great Brassmonkey Bay Jewel Robbery is now available from bookstores and online retail providers everywhere. In addition, the publisher, Brio Multimedia, is offering the book through regional booksellers to avoid exchange rate fluctuations and delivery costs and delays. Check http://www.judithlydiamercure.com for updates.

Judith Lydia Mercure does Zoom readings of the Great Brassmonkey Bay Jewel Robbery for bookshops and book clubs everywhere

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Book Reviews as Products

Most of us look at reviews when considering whether to buy or subscribe to a new book or film, whether in print or downloaded. So if you are an author of a recently published book or the producer of a film, getting reviews to your target audience is essential. In addition to obvious important review sites like Amazon and Goodreads, you can try writing reviewers, bloggers, journalists, and groups that may be interested in your book; however such communities of interest are proliferating wildly and getting more specialized and varied in quality, so you can easily spend all the time you hoped to spend writing chasing reviews.

Getting reviews can also be expensive. In addition to providing free copies of your book, you may have to pay for reviews. You can get help in your search for free (and hence more credible) reviews, but it often comes with strings attached. While searching for reviewers of books similar to mine, I came across BookSirens.com. The company is an interesting example of many new enterprises that have emerged to sell marketing services to small, independent, and self publishers.

It works like this: If you register as a member willing to review books, BookSirens will help you publicize and possibly sell your reviews. The attractiveness of your reviews are based on your profile on Goodreads, Amazon, or other review sites.

As a new BookSirens member, you register your preferences for genre, the types of publishers you will accept review copies from (mainstream, independent, self-publishers), formats you accept (PDF, paperback and hardcover), and whether you wish to be paid or if you will review for free.

Then BookSirens analyzes your past reviews and creates a sophisticated profile of you as a reviewer with graphs and pie charts.

The number of books you have reviewed in the past is analyzed by genre, historical period (eg Contemporary, Historical, Futuristic) and character type (eg Adult, Young Adult, Animals, Family, Spies, American, European, etc) and any theme preferences you may have (eg hero’s journey, coming of age, romance), based on the books you have read and reviewed. Then your ratings are compared to other reviewers by each of these attributes.

An astute author or publishing marketer will be able to determine whether a reviewer with one of more of these preferences is more likely to give you a positive review. There are some shortcuts to getting convincing reviews without buying them. The Frugal Book Promoter by Carol Howard-Johnson will help you make a good start: https://www.goodreads.com/book/show/12493189-the-frugal-book-promoter

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